This was a one off project assigned to me by a client. She was an owner of three separate companies, two of which is a learning centre for both teenagers and children whist the third company being her cupcake bakery named Zoie which was later changed to Simply More. The project was quite challenging due to its nature of one company which links to three businesses. I generated many ideas and imagery that apply the concept of linking three imageries but having different traits that differ each other. The manager of the company ended up choosing CONCEPT 3, because she likes the idea of the circle having an underlying meaning of "completion" and resembles a wedding ring which conveys an idea of commitment and dedication, corresponding with the vision of the company.
